Alan founded Jaeger Sports on the principle that athletes need to develop both their physical and mental skills in order to be successful in game situations. As a result, Alan wrote the Mental Training Book, "Getting Focused, Staying Focused". Along with his partner Jim Vatcher, Jaeger Sports then created the DVD "Thrive On Throwing 2", which takes players through Jaeger Sports' signature J-Band and Long Toss Throwing Program, and the "Year Round Throwing Manual", which is a guide to help players best "navigate" the four major periods or "seasons" (Off-Season, In-Season, Summer, Rest) throughout the year.